NSW 2015 farmer of the Year Ed Fagan is the penultimate mixed farmer, with extensive lamb, broadacre and horticulture interests.
Mr Fagan’s healthy distaste for generic marketing was hardened by last year’s salmonella outbreak that created horticultural industry havoc.
He will provide an example at LambEx of being “quality brand associated” as a business insurance in today’s world dominated by supermarkets and savvy consumers.
Ed Fagan