Australia Day Lamb campaign most successful on record

Updated April 7 2016 - 10:15am, first published 9:55am
Australia Day Lamb campaign most successful on record
Australia Day Lamb campaign most successful on record

It offended vegans worldwide but Meat & Livestock Australia’s (MLA) 2016 Australia Day lamb campaign has proven the most successful campaign of its type – delivering a record increase in lamb sales for the Australia Day period.

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