CENTRAL Queensland beef producer Sam Becker is the new AgForce Cattle youth director.
The 24-year-old heads up marketing and brand management at his family's integrated beef operation, Jarrah Cattle Company, as well as the general day to day running of the cattle operation which spreads across six properties in the Dawson Valley.
He was also named the Cattle Council of Australia (CCA) NAB Agribusiness Rising Champion last year.
Mr Becker said the appointment was an honour.
"I think the more involvement young producers have with industry the closer we will come to overcoming the age discrepancy and building a strong future," he said.
"As we see cattle production falling across the globe, I believe that with smart efficient beef production we can set ourselves up as true industry leaders."
AgForce Cattle president Bim Struss said youth directorships gave young producers the ability to help drive the future of the beef sector in Queensland.
"We know the average age of the farmer is more than 50 and that we must give careful consideration to who will lead our industry moving forward," he said.
"These directorships create a platform to build our young members' confidence, to develop key leadership skills and, importantly, to bring a fresh and modern contribution to our board and our decision making."