Beef producers to get certified grass fed scheme

10 Jun, 2010 11:53 AM

BEEF producers could soon have the option of entering into a national certified grass fed accreditation scheme in a bid to chase premium prices in the domestic and US market.

Central Queensland beef producer and AgForce director Justin MacDonnell unveiled details of how the proposed plan would work to delegates at the Queensland Angus Forum in Roma on Wednesday.

Mr MacDonnell said a certified standard for pasture fed cattle would take advantage of the willingness of consumers to buy food they felt was being ethically and naturally produced.

But he was loath to push grass fed product against that of the grain fed category, saying it was his aim to get people eating more beef overall.

Developed with the full backing of Cattle Council Australia, on which he sits as a director, Mr MacDonnell stressed the plan was still a “work in progress” and feedback from producers would be welcome.

“The first and most important point to note is that Cattle Council and industry is not creating a brand,” he said.

“We are creating an accreditation scheme, a process by which people can verify compliance with set criteria.

“This is important so that domestic consumers can have confidence in what they are buying, but also it is this accreditation scheme that will allow us to meet the requirements of key export markets like the US where opportunities exist for pasture fed product.”

Mr MacDonnell was among a range of speakers at Wednesday’s forum, many of whom gave those attending a rousing pep talk on the glowing future for Angus cattle.

The specially convened State forum was the first of its kind for the breed in Queensland, drawing strong attendance - bigger than the recent national conference held in Albury, NSW.

State president Justin Boshammer said the numbers had exceeded expectations, providing organisers with the confidence to consider holding the event every two years.

Date: Newest first | Oldest first


Nathan Butler
10/06/2010 10:11:08 PM, on Queensland Country Life

Isn't it ludicrous that grass/pasture fed beef may potentially attract a price premium. When will producers realise that the apparent efficiencies of lot feeding are based on false economics. The irony will be plain when high input high yield factory producers start "converting" to pasture based production as if it were the "new" way. Mr MacDonnell might think certification will take advantage of consumers willing to pay for a natural product, but in actual fact consumers were already taken advantage of when producers, (particularly in the USA) were guided into grain fed production systems, which are now predominant. Of course the producers were also taken advantage of, by the government extension officers and scienticians who led them there.
Pm in waiting
11/06/2010 4:46:08 AM, on Queensland Country Life

Anything free range I support
'Rob Roy'
11/06/2010 11:10:31 AM, on Queensland Country Life

An accreditation scheme to verify that what we have always done is what we now do!!! I would suppose M.L.A. will now require an increase in levy to administer this scheme [or should I say scam?]
Grass fed beef eater
13/06/2010 10:18:47 AM, on Queensland Country Life

Very positive thinking Rob Roy!! Assume you are a fee paying member of ABA and therefore opposed to any new ideas. Have you given any thought to what modern consumers may be looking for in purchasing their next beef meal? And that in fact grassfed accreditation may be a good selling point for both domestic and international customers? Can I suggest you think beyond the square in a positive way.
mitchell producer
3/07/2013 8:29:02 PM, on Queensland Country Life

anybody know how to get the ball rolling with this accreditation? or is it still a work in progress?? reply at thanks


Screen name *
Email address *
Remember me?
Comment *


light grey arrow
Dept of Ag didn't bust Depp-it was the dog groomer or the like that "dobbed" the dogs in! As per
light grey arrow
Recently overseas superannuation funds have been buying into Australian primary production
light grey arrow
Stick it in to them BJ, I love it.